Crowdfunding statistics show that the average funding per campaign in the global crowdfunding segment amounted to $5,885 in 2021. Then, the number of crowdfunding campaigns in the world exceeded six million.
One thing is certain—crowdfunding can be a lucrative source of passive income.
Investing a small amount in a startup can pay back generously. In turn, you can make your idea come true with the help of thousands of small donations.
Let’s see what crowdfunding has done for ordinary people so far!
Key Crowdfunding Stats (Editor’s Choice)
- Crowdfunding platforms typically charge between 5% and 12% in fees.
- A nonprofit crowdfunding campaign raises $9,237 on average.
- The global economy is $65 billion richer due to crowdfunding.
- Women run 47% of campaigns exceeding their goals on Indiegogo.
- With $1.6 billion pledged, games are the most popular category of crowdfunding projects on Kickstarter (as of July 2021).
- Investors receive the most equity in the Midwest (30.54%).
- Real estate crowdfunding has an 11% average annual return.
- By 2026, the crowdfunding market will increase at a 16% growth rate.
Uncommon Crowdfunding Statistics
1. As of 2022, there are 1,468 crowdfunding companies in the US.
(Crunchbase)
According to the latest research, there are 1,468 crowdfunding companies with headquarters in the US. Out of those, 1,355 are for-profit companies. Only 32 US crowdfunding organizations are nonprofit companies. The companies’ average founding date is July 12, 2005. Interestingly, the number of founders reached 1,083.
2. Crowdfunding platform fees typically range between 5% and 12%.
(GoFundMe)
Crowdfunding platforms don’t charge the people who donate money to a project. Instead, these platforms charge the founder. Crowdfunding data suggests that they take a percentage from the total sum collected. However, some crowdfunding platforms have an all-or-nothing model.
In case you don’t meet your goal, many crowdfunding sites return money to investors. Others increase their fees in such cases. Either way, pay attention to possible punitive fees.
3. In 2020, 70% of donations were under $50.
(GoFundMe)
According to a report on GoFundMe’s website, two-thirds of donors donated less than $50 in 2020. This information isn’t alarming because crowdfunding relies on small contributions from a large number of people.
It’s also encouraging that one in three donors donated more than once.
4. Crowdfunding statistics for 2021 show that entrepreneurs in the US reached the highest transaction value ($537 million).
(Statista)
As the largest crowdfunding market, the US has the highest transaction value when it comes to such projects. Last year, its performance almost matched the expected value of $537.1 million.
5. In 2020, nonprofits received over $17 billion through PayPal.
(PayPal)
PayPal seems to be the number one choice for many crowdfunding projects. More than one million nonprofits, schools, campaigns, and crowdfunders around the world use PayPal to fundraise billions of dollars every year.
6. Nonprofit crowdfunding statistics reveal that a nonprofit crowdfunding campaign raises $9,237 on average.
(Fundly)
Nonprofit crowdfunding centers predominantly on peer-to-peer fundraising methods. So, nonprofit crowdfunding campaigns have a wider reach than individual fundraisers. According to new research, an individual donor donates $66 on average. Moreover, the age range of the average crowdfunding campaign donor is 24–35.
7. 28% of donors contribute to nonprofit crowdfunding campaigns repeatedly.
(Fundly)
The nature of nonprofit crowdfunding makes it inherently compelling. People are typically urged to support a charitable project or help make someone’s personal situation better. This is why donors respond emotionally and give repeated donations.
8. Crowdfunding statistics emphasize that crowdfunding has added $65 billion to the global economy.
(Fundly)
Crowdfunding has enabled people to raise money globally for their causes. Today, the crowdfunding industry continues to grow. What’s more, many studies have shown that crowdfunding campaigns are becoming more visible thanks to technology.
9. Kickstarter reports a 39.37% success rate as of July 2021.
(Statista)
Kickstarter applies the “all-or-nothing” crowdfunding type, meaning that the project initiator receives the collected amount only if the funding goal is reached. The latest data shows that the crowdfunding success rate on Kickstarter is 39.37%. Overall, successfully funded projects earned $5.7 billion on this platform.
10. The average crowdfunding company has been in the business for longer than six years.
(EquityNet)
Statistics show that the youngest companies are typically in the media and entertainment industry. Conversely, the oldest crowdfunding companies are in the electronics and instrumentation industry.
Surprisingly, the average software company is six and a half years old.
Crowdfunding Stats and Facts by Platform
11. 47% of campaigns exceeding their goals on Indiegogo are run by women.
(Indiegogo)
Approximately 19,000 campaigns are launched on Indiegogo every month. Data shows that women take credit for nearly half of successful campaigns on the website. Overall, ten million people worldwide visit this crowdfunding platform monthly.
12. Kickstarter has 218,182 successfully funded projects.
(Kickstarter)
This website has a personal stats page, updated with raw data at least once a day. The latest data shows that Kickstarter has hosted successful campaigns in the hundreds of thousands. Donations statistics also say that people have pledged over $6.5 billion to Kickstarter in total so far.
13. GoFundMe has raised over $9 billion from more than 120 donations worldwide.
(GoFundMe)
In GoFundMe’s report from 2019, the company shared that 60% of its donors were new to the site. In that year, the most prolific donor made 293 donations to 234 fundraisers.
What’s more, a new fundraiser started every eight seconds on GoFundMe in 2019. Nearly 20% of fundraisers there received donations from more than one country. Interestingly, Ireland was declared the most generous country for that year.
14. Fundraiser statistics show a 65% increase in campaigns on GoFundMe that mention climate change.
(GoFundMe)
Judging by the data on the website, many people found a way to make the world a better place with GoFundMe’s help. They tackled everything—animal rights, natural disasters, education, and many other causes. In fact, fundraisers about reproductive rights sparked 20% more interest in 2019.
15. As of July 2021, the most popular category of crowdfunding projects featured on Kickstarter is games, with almost $1.8 billion pledged.
(Statista)
According to the current donation trends, one of the most funded games so far is a card game called Exploding Kittens. Initially, the game’s funding goal was $10,000, but it went on to receive over $8.7 million from more than 200,000 investors in less than a month!
As a result, this crowdfunding campaign has become one of the most successful Kickstarter campaigns of all time.
16. Patreon has 187,732 creators as of March 2021.
(Statista)
Patreon is a crowdfunding platform that helps independent creators get paid. According to a study covering the 2016–2021 period, the number of creators peaked in June 2020 (192,965).
Equity Crowdfunding Statistics
17. Investors receive the most equity in the Midwest (30.54%).
(EquityNet)
The average founder equity in 2020 was 68%. In the US, the West is the least favorable for investors because they receive equity of 27.56%. The Northeast is a little bit better, where equity amounts to 29.39%.
The South is somewhere in the middle. In this part of the country, investors receive equity of 30.18%. Investors in the Southeast are the luckiest; their equity can be as much as 30.52%.
18. Statistics about equity crowdfunding show that 1,035 new companies raised $214.9 million in 2020.
(Crowdwise)
Equity crowdfunding growth statistics show an increase of 105% in the amount raised when compared to 2019. Between the two years, the number of companies increased by 91%.
According to a CCA report, there were over 358,000 investors in regulation crowdfunding in 2020. This marked a 75% increase from the previous year.
19. Equity crowdfunding in the UK raised $435.5 million in 2020.
(Crowdfund Insider)
A report covering the European crowdfunding market says that France and Germany are the leading countries in this field. French companies earned $65.04 million in 2020 through equity crowdfunding. In the same year, German companies raised $1.12 billion through donations, including equity.
Donation statistics upon Brexit say that 2020 was a good year for UK equity crowdfunding. The $435.5 million comes largely from two dominant UK crowdfunding platforms—Crowdcube and Seedrs.
20. Equity crowdfunding is growing at more than three times the rate of the entire crowdfunding industry.
(CrowdCrux)
According to the most recent study available, equity crowdfunding could grow by up to 50% over the next five years. Moreover, the industry saw the largest amount raised to date in the third quarter of 2020—$72.9 million.
21. Equity crowdfunding statistics for 2021 show that StartEngine has set a new all-time quarterly record by raising $66 million.
(StartEngine)
StartEngine’s new report says that the platform surpassed its previous record of $57 million, raised in the first quarter of 2021. In addition, this platform helped companies raise more funding than any other via Regulation CF and Regulation A+.
Consequently, StartEngine became the market leader in the first half of 2021 for equity crowdfunding.
Real Estate Crowdfunding Statistics
22. The average annual return for real estate crowdfunding is 11%.
(Plain Finances)
A recent study shows that real estate crowdfunding can be an excellent source of passive income. For example, with an 11% annual return and a $1,000 investment, you can earn $1,367 in three years.
Of course, the average return can fluctuate over the years. That said, this type of crowdfunding is known for higher returns.
23. Latin America accounts for 4% of real estate crowdfunding investments.
(FNF Research)
According to a report, North America represents 40% of these investments. Crowdfunding stats from this report also suggest that Europe comes second with 33%. The Middle East and Africa together comprise two percent of real estate crowdfunding investments.
These statistics show that the expansion of this type of crowdfunding could boost the economies of developing countries.
24. The volume of real estate crowdfunding is $2.96 billion.
(ScienceDirect)
Recent findings show that China has become a leader in alternative financing. The global real estate crowdfunding market earned $2.96 billion in 2020. Statistics say that China alone was responsible for $900,000 of this sum.
The Future of Crowdfunding Stats
25. Equity crowdfunding spending worldwide is forecast to reach $17.9 billion by 2023.
(Statista)
The total spend on global equity crowdfunding is expected to grow nearly three times by 2023. Experts say that the Asian market will show the largest increase. The estimations are based on 2020 data when equity crowdfunding in the Far East and China brought $3 billion. By 2023, their share should amount to $12.8 billion.
26. Crowdsourcing statistics imply that the global real estate crowdfunding market will reach $868,982 by 2027.
(GlobeNewsWire)
Extensive research estimated the global real estate crowdfunding market at $13,207 million in 2018. Based on this estimation, the market will grow at a CAGR of 58.3% from 2020 to 2027. According to the same research, real estate crowdfunding has become frequent globally, thanks to the increased adoption of advanced technologies such as online transaction portals.
27. The global crowdfunding market is expected to experience a 16% crowdfunding growth rate by 2026.
(Mordor Intelligence)
The compound annual growth rate (CAGR) over the next five years will probably reach 16% across the globe. North America is currently the largest crowdfunding market. That said, Asia-Pacific remains the fastest-growing crowdfunding market.
28. By the end of 2021, the global real estate crowdfunding market will likely surpass $113 million.
(Research Nester)
Entrepreneur statistics show that real estate companies have switched to the digital funding method. Thanks to crowdfunding platforms, investors can buy a portion of real assets instead of the entire property.
These facts about crowdfunding suggest that the increased interest in this alternative funding method will probably influence the growth of the global real estate crowdfunding market.
Conclusion
Crowdfunding has conquered various business areas. It’s no longer typical of fundraisers or tech projects only. Today, even real estate firms take advantage of crowdfunding.
But there’s more.
Generations other than millennials have become aware of crowdfunding platforms. The widespread use of technology has made it possible for basically anyone to start a crowdfunding project.
We can only conclude that crowdsourcing reduces the financial barrier to expensive goals.