iubenda Review — Attorney-Level Compliance Solutions for Websites and Apps

Trusted by over 70,000 clients such as OpenGov, Martini, MIT (Massachusetts Institute of Technology), and Honda, in more than 100 countries worldwide, iubenda is one of the best-reviewed GDPR compliance solutions currently available on the market. Take a look at our comprehensive iubenda review and learn how it can forever change your business for the better.

Pricing Plans




Business Plus







Per site/app and per language


Per site/app and per language

Attorney-Level Compliance Solutions for Businesses of All Sizes

iubenda may be well-known as a GDPR compliance solution, but it’s so much more than that. The software covers numerous internal laws in its solutions for websites and apps, and it’s one of the biggest and most reliable brands in the legal industry.

The legal market is one of the last remaining markets where technology is not readily available, but iubenda wants to change that. As a pioneer, the company is setting new standards for the entire industry, and many iubenda reviews can confirm this.

iubenda Features, Courses, and Materials 

The 360° solution was designed to make all your sites and apps compliant with the law across multiple legislations and languages. As you already know, the main requirements for websites and app owners are:

  • A privacy and cookie policy
  • The EU cookie law
  • Terms and conditions
  • GDPR consent records
  • CCPA disclosures

iubenda covers all these requirements and more. Their goal is to cover every country’s laws by following the strictest data privacy guidelines implemented in all countries worldwide. In short, iubenda takes care of all legal requirements, so you can have more time to focus on your business since 80% of businesses fail in their first year. Let’s take a closer look at iubenda’s features and how they fare compared to its alternatives.

Let’s start with the software’s most popular feature — the iubenda privacy policy generator. You can choose from more than 1500 premade clauses in 8 different languages or create your custom clauses with the help of the built-in form. If you are not tech-savvy, you also have the option to place a request for a clause. The same goes with the cookie policy — you can add it in a single click.

It’s also good to know that all iubenda’s documents are GDPR and CCPA ready, unlike most of its alternatives. Moreover, it’s self-updating, so in case of any significant upcoming changes, the team of lawyers will notify you and present you with one-click solutions.

When it comes to the iubenda cookie consent, everything is pretty much self-explanatory. You can seamlessly edit the premade GDPR cookie consent banner text to fit your site better and modify its behavior based on your personal preferences. In addition, you can personalize it even further with the advanced customization options provided by the software.

What makes iubenda stand apart from its competitors is how fast and light it is. Moreover, it offers detailed consent analytics to give you a better insight into your consent collection performance. You can later use this data to optimize it effortlessly.

Terms and Conditions Generator

We are continuing our review with the iubenda terms of service generator. Unlike most of its competitors, iubenda offers a guided setup to help you include everything you need in your terms and conditions. This is achieved through a series of questionnaire-style prompts, explanations, and valuable hints.

The software also features predefined scenarios for different industries and flexible sub-clauses for niche scenarios such as virtual currency and product comparison.

iubenda is also one step ahead of its alternatives by offering premade clauses with accurate descriptions of your sales process. You can either “plug and go” or further customize it to fit the needs of your business better.

Another often praised solution in iubenda reviews is the consent solution. It allows you to keep all privacy preferences and user consent in one place and store multiple preferences for each user. However, what users seem to like most is the smooth integration with all types of consent collection forms and seamless synchronization with your existing legal documents.

At the time of writing, the company is working on adding these additional features all users are excited about:

  • Webhooks
  • Privacy and consent widget to implement opt-in on your forms easily
  • An option to update consent preferences across your third-party tools (MailChimp, Intercom, Marketo, and similar)
  • Certified timestamping of all consents

All these new features will make iubenda even more comprehensive than before.

Internal Privacy Management

Last but not least in this section of our iubenda review is the feature that has the highest ranks in the industry. The internal privacy management solution allows you to document all your records of data processing activity easily.

In other words, you can seamlessly make your organization GDPR compliant and effortlessly integrate it with all other iubenda compliance solutions. The software even allows you to define roles for each member, such as Controller, Processor, and similar.

The Internal Privacy Management solution comes with over 1500 premade options and many customization capabilities, such as dividing them by area and assigning them processors, members, documents, and other GDPR-required records.

Ease of Use

The iubenda GDPR software may be a treasure of features and functionalities, but it comes with a price — a learning curve. Luckily, it’s not as steep as what we can see in some of its alternatives, but it’s still worth mentioning. Many beginners in the industry, especially those with startups, may struggle with the overwhelming possibilities the solutions offer. Unfortunately, our research showed us that this is why iubenda is not often recommended for beginners and startups.

On the other hand, some professionals may also struggle while navigating the user-friendly and intuitive dashboard. But once they get the hang of things, they will no longer break a sweat while working with it. Note that if you are tech-savvy, the chances are that you won’t even notice the learning curve, especially if you are running an already established business and have many, many hours of experience.

Customer Service

We are continuing our iubenda review with a closer look at its customer service. iubenda offers a getting started guide and ticket and live chat support for questions or issues. The starter guide is very well-built and can be helpful for both beginners and experts in the field. On the other hand, it seems that the customer service could use some rework.

Most user complaints about iubenda include difficulty in reaching customer support. Even though a live chat is available on its website, its response times are among the longest in the industry, and customer support usually asks users for an email to reach them.

In fact, we got the same response. It seems that the email support option is quicker in this case, but there will still be a waiting period, even for more pressing matters. This is the area where iubenda lacks compared to its alternatives.

iubenda Pricing

iubenda offers two types of paid bundles — complete sets of solutions designed to make your app or website compliant with the law. Both bundles are expandable and customizable at any time, so you can add features and functionalities as you go. On the other hand, if you are not sure what exactly you need, you can also take the one-minute quiz provided by the company.

Let’s take a closer look at the bundles, the features they offer, and their pricing.


The Personal bundle is priced at $29 per year and includes one pro license usable for privacy and cookie policy and a cookie solution with up to 25k page views per month. The add-ons available for this bundle are:

  • Advanced GDPR compliance (internal privacy management tools and consent solution)
  • iubenda Terms and Conditions (liability protection for your online business)
  • A Medium Traffic Website (cookie consent up to 500k page views per month)
  • High Traffic Website (cookie consent up to 2M page views per month)


The Business bundle is priced at $9 per month and includes five license slots usable for privacy and cookie policy and terms and conditions. It also has the same cookie solution with up to 25k page views per month. The add-ons available for this bundle are:

  • A Medium Traffic Website (cookie consent up to 500k page views per month)
  • Advanced GDPR compliance (internal privacy management tools and consent solution)
  • A Small Agency (up to 50 licenses)
  • A Large Network (up to 200 licenses and 5M page views per month)

Besides the bundles, iubenda also offers custom compliance for websites and apps. Here is everything you need to know about these plans.


The Basic plan is free for everyone, and it’s designed for only one website or app. Among the most popular features included in the Basic plan are:

  • A limited privacy and cookie policy
  • Up to 4 clauses/services, some limited
  • Continuous updates by the legal team
  • A website privacy policy
  • A Facebook app privacy policy
  • A cookie banner with a dynamic notice text
  • Cookie consent
  • Fully customizable
  • Consent via scrolling
  • A banner translated in multiple languages
  • Implied and explicit consent
  • Fully integrated with the iubenda privacy and cookie policy generator
  • iubenda WP plugin
  • PrestaShop plugin
  • Magento plugin
  • Joomla! plugin


The Pro plan is priced at $29 per year. Since this plan is available for both one and multiple websites and apps, the price depends on the number of sites and apps you own. The most popular features in the Pro plan are:

  • A privacy and cookie policy
  • Unlimited clauses and services
  • A mobile app privacy policy
  • A cookie policy
  • A policy in multiple languages
  • Adding a custom text to the policy
  • Removing branding
  • Advanced embedding and integration options


Lastly, the Ultra plan, the most recommended plan by many iubenda reviews, is designed for both one and multiple sites or apps owners. It unlocks the complete set of features and functionalities the software offers, with custom-tailored pricing based on the number of license slots. Here is what the Ultra plan will cost you based on it:

  • Up to 5 license slots — $9 per month
  • Up to 15 license slots — $37 per month
  • Up to 25 license slots — $57 per month
  • Up to 50 license slots — $99 per month
  • Up to 100 license slots — $179 per month
  • Up to 200 license slots — $339 per month
  • Up to 350 license slots — $559 per month
  • Up to 500 license slots — $729 per month
  • Up to 1000 license slots — $1349 per month
  • More than 1000 license slots — Contact the vendor

The most useful features included in the Ultra plan are from the iubenda terms and conditions functionality:

  • Guided setup
  • Optimized for everything from e-commerce and apps to marketplace and SaaS
  • 100+ carefully crafted clauses
  • Plug-and-go integrations for popular store systems
  • Defining site targets based on the business model
  • Generating in up to eight languages
  • Managing and modifying your documents

Besides the features included in the plan, iubenda also offers compliance for your organization that consists of the consent solution and the internal privacy management for $39 per month.

iubenda Refund Policy

Unlike most of its competitors with overcomplicated refund policies, iubenda keeps things simple in this area. If you are not satisfied with the solution, you can request a full refund within the first 14 days after the purchase or renewal, no questions asked.

iubenda Customer Reviews

A simple Google search will lead you to hundreds of user reviews, many of which are iubenda job reviews. First, let’s talk about customer reviews. We found out that most of them are positive, praising the software and continuously asking for more features.

There are a handful of negative ones as well, which shouldn’t come as a surprise with a brand as big as iubenda. As we previously mentioned, most of the negative reviews include their bad experience with customer support.

Now, we will tell you something more about our interesting discovery. It seems that iubenda is a treasure trove when it comes to building your tech career. If you are interested in trying your luck, make sure also to check the iubenda careers page on their website. Since the company continuously grows, they are always in need of new employees. The best part? You can work remotely from anywhere in the world.

How Does iubenda Compare to Other Compliance Solutions?

iubenda might be among the biggest compliance providers in the industry, but that doesn’t mean it can cater to the needs of all businesses. Since every business is unique, it’s always good to test several products before committing to one. Our research showed us that the following three brands are the fiercest and most commonly chosen iubenda alternatives. Let’s take a closer look at each one and learn how iubenda fares compared to them.

iubenda vs. WebsitePolicies

Most users choose iubenda for its superior privacy policy generator and the quality of the legal documents and legal services the company offers. iubenda also provides more features and functionalities for an affordable price and has a more functional free version.

WebsitePolicies, on the other hand, seems to be the preferred choice of users looking for complete privacy policy software. However, according to user reviews, if your business needs are limited to just privacy policy software, then WebsitePolicies might be a better fit.

iubenda vs. TermsFeed

Like with WebsitePolicies, iubenda also excels in its privacy policy generator and the quality of legal documents and legal services it offers. Even compared to TermsFeed, a more popular alternative than WebsitePolicies, iubenda is holding its ground.

If you are looking for an even more comprehensive privacy policy solution than WebsitePolicies, you should try TermsFeed. The free plan makes this even more accessible since it can help you test several products simultaneously without any cost.

Termageddon vs iubenda

With its free plan, iubenda provides all its potential premium customers with an opportunity to explore the software without overwhelming their budget. Unfortunately, Termageddon doesn’t offer the same. If you want to test the solution, you will have to choose one of the paid plans right away.

On the other hand, it seems that Termageddon offers a few more policies not covered by iubenda, such as an end-user license agreement. Moreover, Termageddon’s customer support is among the highest-ranked ones in the industry.

iubenda Pros and Cons


  • Offers complete legal policy management — As one of the biggest brands in the industry, iubenda makes an effort to cover all country laws.
  • The ease of integration into any WordPress website — The iubenda WP plugin is among the best in the industry.
  • Provides the best features for large businesses — With its diverse set of features and functionalities, iubenda is one of the rare compliance solutions that can keep up with the needs of large enterprises and franchises.
  • Free tools and affordable plans — iubenda offers a free functional plan for one website or app and competitive pricing for its premium plans and bundles.
  • More than 1500 customizable clauses — Even if you can’t find what you need, you can either request a clause or seamlessly create your own from scratch.


  • A learning curve — iubenda can be a challenge for both beginners and experts in the area, depending on their previous experience with similar solutions.
  • Not recommended for startups — Since the software offers an overwhelming number of features, startup owners might want more simple solutions for a start.
  • Mixed reviews for customer service — The most common customer complaint includes prolonged response times from the user support team.

Final Verdict — Is iubenda the Best Choice for Your Business?

Our iubenda review showed us that the software has both positive and negative characteristics. That said, we firmly believe that the pros outweigh the cons. With the number of features it offers for businesses of all sizes, combined with affordable pricing, it’s no wonder it is always among the top compliance solutions currently available in the market.

As long as you can accept that you may need to wait longer than usual for a response from the customer support team, you will gain a valuable ally in making your websites and apps compliant with the law throughout the entire world.

Frequently Asked Questions (FAQ)

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