Do you remember the Pepsi feat. Kendall Jenner fail? Well, experts estimate that the ad and the damage control cost the company somewhere between $3 and $5 million! Therefore, a good advertisement can make or break your business. So, today we’re discussing the importance of advertising and keeping up with current trends with our 25+ advertising statistics for the best marketing strategy in 2022!
Stats About Advertising (Editor’s Picks)
- We see from 6,000 to 10,000 ads every day.
- Media owners’ ad revenue is estimated at around $578 billion.
- 46% of people in the United States find TV ads trustworthy.
- Companies spent around $545 million on in-game advertising during Super Bowl 2021.
- 31% of brands in the US use personalization in mobile apps.
- Facebook has over 8 million active advertisers on its platforms.
- 50% of people are more interested in a brand after they see its ad on Instagram.
- 45% of Americans aged 15 to 25 use an ad blocker.
General Advertising Statistics
1. We see from 6,000 to 10,000 ads every day.
(PPC Protect)
Studies on advertising industry statistics show that the number of ads a person encounters on average has doubled during this decade. On the other hand, in the 70s, people saw only 500 to 1,500 ads per day.
2. Media owners’ ad revenue is estimated at around $578 billion.
(Statista)
That is almost 6% less than in 2019. In 2022, experts believe that the numbers will improve and that the revenue will be higher.
3. Mobile advertising spending in the world reached $189 billion in 2019.
(Statista)
Mobile and online advertising statistics show that mobile advertising spending in the world will continue to grow rapidly. According to the latest research on this matter, spending on mobile advertising will reach $240 billion by the end of 2022.
4. 359,955 billboards can be seen in the United States.
(Statista)
Billboard advertising statistics tell us that the number of billboards is increasing. Out of 359,955 billboards, around 9,000 were digital. When it comes to the action performed by people that see a billboard, 32% of people said they visited the venue which was advertised. Moreover, 34% of Americans claimed they visited the website of the advertised product.
TV Advertising Statistics
Is television dying? Should you switch to digital advertising completely? Well, according to the latest data available, 1.7 billion households worldwide still use the TV. What’s more, the number of televisions in homes is higher each year.
5. 46% of people in the United States find TV ads trustworthy.
(eMarketer)
The notion that people tend not to trust ads is not among new advertising facts. On the bright side, the percentage of Americans that still trust ads they see on TV is much higher than for other mediums. For instance, only 19% of people trust ads they find on social media.
6. Americans are watching linear TV 9% more than the year before.
(Forbes)
Those who looked for TV commercial statistics thinking that it’s time to move to digital advertising for good should definitely rethink that decision! Linear TV surpassed many expectations in 2020. With 4.5 hours spent on average watching TV, many experts believe that the pandemic made many people fall back in love with traditional television.
7. TV advertising spending is estimated to be around $67.2 billion in North America.
(Statista)
According to experts’ predictions on advertising statistics, TV advertising spending will decrease in the upcoming years. In 2019, the spending was around $69 billion. In addition, experts predict the sum will be even lower in 2023—$64.5 billion.
8. Companies spent around $545 million on in-game advertising during Super Bowl 2021.
(Statista)
Super Bowl advertising stats tell us that one 30-second commercial during the game cost around $5.6 million in 2021. The biggest award shows and sporting events are the time where TV advertising shines. That’s also the time when brands need to spend extra money if they want their products advertised.
Digital Advertising Statistics
Out of 7.8 billion people in the world, 4.6 billion actively use the internet. The internet penetration rate worldwide is 59%. It goes without saying that digital advertising is a must for every brand. But, have the advertisers gone too far when it comes to the information they collect about users online?
9. 38% of internet users purchase a product advertised online up to 25% of the time.
(Statista)
A survey from 2019 dealt with online advertising facts and statistics. When asked about the frequency at which they buy a product that’s advertised online, around 24% of users said they make a purchase up to 50% of the time. Moreover, over 13% of users buy something they saw in an ad in 51% to 75% of cases.
10. 31% of brands in the US use personalization in mobile apps.
(Statista)
One of the leading mobile advertising trends, and digital trends in general, is personalization. It targets the specific receiver of the message, which makes it more effective. That is why many brands today choose to use personalization and targeted advertising as part of their marketing strategy. In the US, almost 80% of companies use personalization in e-mail marketing, while 56% go for website personalization.
11. 51% of Americans think targeted advertising is inappropriate.
(Statista)
According to a survey from 2019 that focused on targeted advertising statistics, a majority of people in the United States think poorly of targeted advertising. The main reason for this is that they feel their privacy isn’t being respected online. That is why a lot of companies need to be pretty careful when devising their marketing strategies. On the other hand, around 27% of Americans think targeted advertising is very convenient.
Social Media Advertising Statistics
Are you thinking of taking your brand to social media? These stats will certainly show you how important social platforms are for promoting your business.
12. 64% of small businesses in the United States advertise on social media.
(Statista)
Are you looking for more social media advertising stats for small businesses? Well, according to the latest social media advertising data, around 86% of small businesses in America advertise on Facebook. YouTube is also a popular platform for advertising. Over 50% of smaller businesses choose to advertise there.
13. YouTube charges from 10 to 30 cents for ads per viewer.
(Influencer Marketing Hub)
The YouTube advertising rate depends on the number of viewers that choose to interact with a certain ad. That means that YouTube is not charging companies for ads that people did not click on, which is pretty convenient. Furthermore, when you spend $50 on video ads, the platform will give you an additional $100 to make your start a bit easier!
14. In 2020, Facebook generated around $114.9 billion in ad revenue.
(Statista)
As promotion on social media has become one of the most popular trends in advertising, these numbers don’t come as a surprise. As a matter of fact, almost 98% of Facebook’s revenue comes from advertising.
15. YouTube reached $28.8 billion in advertising revenue.
(Statista)
You won’t get more straightforward statistics on advertising effectiveness! Google and YouTube’s parent company reported an ad revenue increase of 46% from 2020 to 2021.
16. Facebook had over 10 million active advertisers in 2020.
(Statista)
Besides paid services, Facebook also offers useful tools for connecting with customers for free. Facebook advertising stats tell us that this number sat at seven million in 2019 and six million in 2018.
17. 45% of Gen-Zers feel represented in the ads on Facebook and its platforms.
(Facebook)
Advertising demographics are essential if you want to target specific audiences. For Gen-Zers in particular, representation is crucial. In fact, 77% of them claim they feel more positive towards a brand when it promotes equality, especially gender equality, on social media. Furthermore, 68% of Gen-Zers expect companies to contribute to society in some way.
18. 71% of Gen-Zers in the US want to see more diversity in advertising on Facebook.
(Facebook)
Facebook advertising statistics can provide you with great insight into what your customers actually want to see from you. As Gen-Zers are a large audience, it’s important to take their wishes into account. Diversity is essential, and not only to American Gen-Zers. Over 70% of people surveyed in the UK, India, and Indonesia feel the same.
19. Ads with a call to action have an 89% higher chance to perform well on Instagram.
(Instagram)
Instagram advertising stats also show that ads on stories with sound perform 80% better. In addition, Instagram recommends that you incorporate motion, as well as highlight your brand and your key message at the very beginning of your ad.
20. 50% of people are more interested in a brand after they see its ad on Instagram.
(Instagram)
It’s no wonder that Instagram marketing is part of the current trends in advertising. Around 90% of Instagram users report that they follow at least one business profile. Furthermore, two out of three people claim that the platform enables interaction with brands.
Current Trends in Advertising: Omnichannel Marketing
Omnichannel marketing means using various channels to create a unique customer experience. With the growing number of people who use multiple channels to search for brands, omnichannel marketing has become one of the top advertising trends in recent years.
21. 70% of businesses believe omnichannel marketing is important.
(Instapage)
Out of the 70% that believe omnichannel marketing is important, around 30% of businesses think that omnichannel marketing is more than that: it’s critical to their brand. Advertising industry trends also prove that the number of companies opting for this type of marketing strategy is rising. In fact, over 60% of companies have or are in the process of creating an omnichannel marketing strategy.
22. Brands with omnichannel marketing retain 89% of their customers.
(invesp)
After learning this stat, it comes as no surprise that digital advertising trends continue to highlight the importance of engaging with your audience on multiple levels. In fact, investing in a good marketing strategy on various channels is just as vital. According to research, companies with a weak omnichannel marketing strategy can retain only 33% of their customers.
23. 71% of in-store customers believe their phones are more useful than ever for their shopping experience.
(invesp)
Are you still unsure whether omnichannel marketing is for you? We’ll give you one more stat. Statistics in advertising also show that customers who check out items both online and in-store have a 33% higher lifetime value. This is compared to those who buy using only one channel. So, let’s start working on it!
Ad Statistics – Ad Blocking
Ad blocking is used with the purpose of removing or filtering advertising on web pages or apps. As the amount of advertised content on the internet increases, so does the number of people that opt for an ad blocker to make their online experience more manageable. Ad blocking will not prevent users from seeing any ads. But, it can prevent them from seeing your advertisement. So, how often do users opt for an ad blocker?
24. 45% of Americans aged 15 to 25 use an ad blocker.
(Statista)
Advertising statistics show that almost half of young adults resort to ad blocking! The numbers are pretty similar for other age groups. For instance, around 42% of people in the US who are 26 to 33 years old use an ad blocker. The percentage is the same for the 46 to 55 age group as well.
25. Almost 50% of men in the United States resort to ad blocking.
(Statista)
According to a survey from 2020 in the United States on ad statistics and ad blocking, about 49% of men use this feature. On the other hand, the numbers for women are a bit different. Around 33% of female participants claimed they used an ad blocker.
26. Ad blocking is present in 7% of mobile sessions in the United States.
(Statista)
An important part of advertising data on mobile phones is the number of users who prefer their online sessions without any ads, and resort to ad blockers. Well, the number of people who use ad blockers on their mobile phones is rising. Only two years before this research, there were 2% fewer mobile sessions with ad blocking.
27. Ad blocking was detected in 18% of computer sessions in the US.
(Statista)
It’s safe to say that ad blocking is part of new advertising trends. However, unlike the mobile sessions, the number of computer sessions where the use of the feature was detected is decreasing. In fact, two years ago, around 21% of desktop sessions used an ad blocker.
28. 44% of people use ad blocking due to privacy concerns.
(Statista)
A big reason why users in the United States resort to ad blocking is that they don’t want their behavior online to be tracked by companies. Another popular reason for ad blocker use is to avoid irrelevant or offensive messages. Moreover, advertising statistics show that over 70% of people use it because they make websites easier to navigate without banners.
Conclusion
A good advertising plan can make your brand more visible and keep your business afloat. Hopefully, our facts about advertising showed advertisers, entrepreneurs, and business owners in general just how important it is to have a good marketing strategy. We also made sure to incorporate some info on both traditional and digital ads, so you can decide how you want to advertise your brand. In case you wanted to learn more about ad blocking, as well as current developments in advertising, we gathered some info on those topics as well!