AppSumo Review [2022]

Finding the right tools for a successful start of an enterprise can be pretty difficult. Luckily, AppSumo is a website that serves as a marketplace where businesses and entrepreneurs can acquire lifetime deals on various kinds of software. Our AppSumo review suggests that you thoroughly research what tools your company needs before getting a product on the website.

AppSumo was created by Noah Kagan in 2011. The website started small but quickly rose in popularity by providing good growth hacking tools to investors. Today, it boasts a wide array of products with neat discounts and many other benefits for businesspeople. This review will cover everything you need to know about the website, including its offers, prices, and online reviews and ratings.

Pros & Cons

● Good discounts
● Worthwhile business tools
● Good refund policy
● Ease of access
● Legit investments
● Ineffective customer support
● Some deals are not lifetime

Pricing Plans

AppSumo Plus


*10% off your AppSumo purchases
*exclusive invitations to special promotional events
*access to KingSumo Web App Pro (as long as you remain an active Plus member)
*access to Sendfox License Tier 1 (as long as you remain an active Plus member)
and more

Features, Courses, and Materials

The AppSumo business model is straightforward — the website collaborates with popular SaaS brands worldwide to provide its customers with good deals. Users can easily find discounted tools by selecting the type of product they are looking for and its category in the browsing section. 

First, let’s go over the features and materials.


The website offers deals on over 1,500 programs, including those for AI copywriting, SEO, automation, and marketing. Many of them range between $59 and $99. If you have an AppSumo discount code, you can apply it at the checkout to turn them into even more incredible bargains.


You can find some AppSumo courses for as low as $10, while the most expensive ones stand at around $200. They focus on different skills, including coding, writing, and marketing. Course deals seem to be among the most popular ones on the website and often have high ratings.

Creative Assets

You can browse for AppSumo lifetime deals on many creative programs, too. For example, customers can find image and video-editing software and content writing tools here, while those looking for graphic design goods can also find illustration, font, and other collections.

eBooks and PDFs

The website boasts a wide selection of eBooks and PDFs, ranging from $1 to $99. More expensive ones are usually toolkits and libraries that come with multiple books. You can even find some AppSumo Select books and download them for free. Planners, flashcards, and cheat sheets also belong to this category.


This category is also quite diverse, and not many AppSumo alternatives can match the website’s repository size. There are templates for almost anything, such as social media templates, marketing, etc. These deals also vary in price, ranging from $5 to $100. What’s more, you can find Canva templates on the website.

Services & Goods

The last category on AppSumo covers various goods and services. Many deals are priced at around $20, while others stand at $300 or more. Here, users can find web-hosting and music and video-sharing platform services. Those searching for icon packs or graphics for logos can also discover many interesting deals here.

Ending Soon Deals

The deals in this category expire quickly, and some are one-time-only. However, AppSumo reviews show that this category is one of the most popular, with most discounts ranging from 50% to 90%.

Customer Favorites

This category serves as a spotlight for products with a rating of 4.9 or higher. You cannot go wrong with these tools, as they have proven helpful to the majority of buyers.

What’s Hot

If a specific product is popular at the moment, it will fall into the “What’s Hot” category. If you want to get the most out of the AppSumo benefits, always keep an eye on this and the “Ending Soon” category.

New Arrivals

All new products that have instantly gained popularity among the buyers belong here. This section can narrow down your search if your business requires innovative tools.

AppSumo Originals

The company also sells its own tools in addition to those from its partners. They are created by the AppSumo team and are made very simple and inexpensive. According to our research for this AppSumo review, Originals generally have favorable reviews from customers.


Luckily, there are freebies on the website, such as software, PDFs, e-books, and courses. This way, AppSumo helps new companies showcase their products and increase user growth. If you have the time to experiment with tools that might be helpful for your business, look no further. However, keep in mind that not all of them are free per se; some require a Plus subscription for access. 

AppSumo Affiliate Program

In a situation where neither buying nor selling products sound appealing to you, AppSumo offers an affiliate program. If you sign up, you will get paid for each customer you refer. In addition, affiliates get great benefits, such as unlimited commissions, a unique URL for tracking all referrals made, payment for each initial transaction sale, etc.

Ease of Use

You don’t need an account to buy most of the tools on AppSumo. However, if you want access to all deals, you will have to subscribe to the Plus plan. You also need your AppSumo login credentials if you are looking to sell your products on the website.

The website is easy to use since most of the things customers look for are on the first page. There, you can find special selections such as AppSumo’s spotlight, Last Call, Customer Favorites, Ending Soon, New Arrivals, and many other deals. If you want to search for a product by type or category, you can do so in the browsing section.

Plans & Pricing

AppSumo marketplace offers a wide range of prices, which also depend on the type of product you are looking for. Most deals on AppSumo are between $1–$99, while the more expensive ones can include a combination of tools in one package or a comprehensive course. In addition, you can always find different freebies on the website, including software and e-books.

The only pricing plan is AppSumo Plus, which gives you premium membership rewards. These include a 10% discount on all purchases, access to KingSumo Web Pro, and other surprise benefits. The plan costs $99 per year, billed annually. AppSumo states that users can save more than $350 per year on essential tools if they opt for the Plus plan.

While placing your products on the website is free, remember that AppSumo takes a commission on profits — 30% of all earnings from existing customers and only 5% from those without no invoice history.

Refund Policy

According to the website’s policy, an AppSumo refund is available within the number of days from the purchase date, determined by each product, up to 60 days. The refund is immediate, although some may take up to 10 business days, depending on the payment method.

You can also cancel your Plus plan at any moment. However, you won’t be eligible for a refund if you have claimed the rewards or purchased any deals using membership discounts.

Online Ratings

AppSumo reviews seem to be divided on whether this website is good to use or not, primarily due to the high-risk and high-gain mode of operation. However, on Trustpilot, AppSumo has an average rating of 4.3 out of 5 stars and more than 380 reviews.

Some reviewers complain that customer support hasn’t responded to their refund requests. Others claim that many positive comments on AppSumo are fake reviews and that the website is not nearly as good as people think.

On the other hand, many customers praise the variety of low-cost products and claim that the customer service has helped them resolve issues promptly. In addition, some of them claim they have been AppSumo members for years and that they’ve never had a negative experience with the website or its support.

Final Verdict

In addition to discounts on business tools, AppSumo is successful because startups and entrepreneurs can gain exposure by offering their products on its website. You can also find tools for individual use, with no profit in mind.

According to our AppSumo review, getting deals on the website is a high-risk, high-reward kind of method, so it is best to devise a good plan for your business beforehand. You can also get your money back if you are unsatisfied with the product, so check the seller’s refund policy for more details.

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