Digital marketing today is more prominent and necessary than ever before. It’s an industry that evolves quickly and constantly develops new strategies to reach all potential clients on the internet. Of course, we all know that social media plays a major role in marketing, but what about emails? Are they still relevant?
Our research for this MoonMail review confirms that email blasts are still vital to any organization’s digital marketing campaign. Most marketing experts agree that emails are essential because they are a cost-effective and professional way to reach people on any device.
Email marketing platforms are software solutions that simplify the process of creating email campaigns and help you make the most of them. Today’s review will cover MoonMail, a platform that ultimately caused us more issues than it provided solutions. Let’s dive in.
Pros & Cons
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Right off the bat, MoonMail fails to impress with its limited set of features. For a service that’s supposed to enhance your email marketing campaign, it falls short with its inexplicable lack of email templates.
Additionally, the features it does support are basic and leave much to be desired. The overall impression is that the platform was created by people who aren’t too familiar with email marketing and have little understanding of what marketers actually need.
There are two main types of campaigns users can create in MoonMail:
- Event-based: triggered by the customer’s actions. For example, MoonMail recovery checkouts send emails to users with incomplete purchases.
- Scheduled: not dependent on the customer’s actions and primarily used for promotions. The emails are planned ahead and sent out at specified times.
Users can also choose if they want to create a standard or an A/B test campaign:
- Standard: sends the same message to everyone.
- A/B test: allows users to compose a few different messages and evaluate which approach performed best.
The campaign creation process in MoonMail is pretty straightforward. The platform even provides users with a step-by-step checklist, so they know exactly where they are in the process. However, most MoonMail reviews fail to mention that the only way the platform allows users to use templates is by creating them in its HTML builder.
While this feature is included in most email marketing platforms, many of them also provide preloaded email templates. Creating templates in an HTML builder requires knowledge of Markdown, which is a skill that not every email marketer possesses. Additionally, users have to rely on third-party design resources instead of providing everything to them.
The less said about the building segments process in MoonMail, the better. Comparisons like MailGun vs. MoonMail are laughable because of how inferior the segmentation process in MoonMail is.
The platform does have a separate tab dedicated to creating segments, though it’s like nothing we’ve seen before, and we’ve reviewed a lot. It took us quite a while to understand how exactly we’re supposed to use it, only to find out that you can only create segments with a recent activity condition.
There are no advanced conditions like location, visits, or past behavior which can be used to build segments in most MoonMail alternatives. The platform also supports importing CSV files with segments created in a different app, which you will most likely have to do because the built-in features offer so little.
When it comes to analytics, MoonMail can give you visibility over multiple elementary stats like:
- A total number of sent and delivered emails
- A number of spam complaints and bounces
- Number and percentage rate of opened emails
- Number and percentage rate of clicks
- Rate of subscribers opting out
- Email deliverability rate
When you compare MoonMail vs. MailChimp, you’ll see the difference between the analytic capabilities of the two platforms is immense. While MoonMail doesn’t offer any revenue-driven analytics, MailChimp reports on average and total revenue. Additionally, it has a predicted demographics section that can be used for market segmentation, another one of MoonMail’s areas that could use some work.
While some users might find MoonMail’s analytics sufficient, it’s good to know what the competition is offering. An exceptional email marketing platform will use data more productively than just providing you with basic insights. For example, many other solutions use past purchases to suggest product recommendations you can include in your emails.
One of the few advantages of using MoonMail is that it allows using Zapier to integrate with a large number of other business tools. You can use it to connect MoonMail with over 700 apps and improve upon its lack of features and data for analysis.
Zapier is one of the best automation tools that can help you connect platforms and automate tasks without any programming knowledge. Some of the most popular Zapier integrations include MoonMail for Shopify, Slack, Gmail, and Trello.
Ease of Use
The user experience with MoonMail is not the most pleasant, and this becomes apparent within the first few minutes of using the platform. The registration process is filled with inconveniences and can be off-putting to users that want to try the service.
Namely, MoonMail will ask you to provide payment info a minute after you click on a button that says, “FREE sign up.” For many users, this would be enough to leave the website and never visit it again, though we had to comply for the purpose of creating this MoonMail review.
The platform then charged us $1 without ever asking for permission or at least informing us about it. Granted, the charge was refunded immediately, though this is hardly the way to do business.
The rest of the registration process doesn’t get any better. It takes way too long because you have to fill out information like domain, website URL, company description, and DNS configuration.
When you finally get in, navigating through the platform is not complicated. Creating campaigns is easy, given that you know how to use an HTML builder. The segmentation tab, however, needs a major rework as it’s confusing even for experienced users.
Users can choose from four pricing plans when subscribing to MoonMail:
- Lite: $59 per month
- Starter: $249 per month
- Professional: $499 per month
- Enterprise: no disclosed price
Please note that the monthly fees are discounted for annual subscriptions.
There are quite a few differences in the benefits you get from each plan, like the number of active contacts allowed, the number of emails you can send, etc. Users that need unlimited service should contact MoonMail to arrange a price for their enterprise plan.
Before subscribing to any plan, you can get the MoonMail free trial and get to know the app first. It allows users to use the service for 14 days with limited capabilities.
MoonMail’s price is within the average email marketing software range, so it’s competitive in that context. However, when you consider what the platform offers and compare it to the competition, there is nothing outstanding about it to make you want to pick it over the others.
For example, you can make a comparison between MoonMail vs. Sendy and see that Sendy offers a much better deal. It’s a one-time purchase, and the platform provides all the necessary email marketing features for small businesses.
Large organizations have no reason to subscribe to MoonMail as well. Most alternative solutions offer unlimited service in their premium plans rather than the most expensive enterprise subscriptions. In essence, MoonMail seems like an affordable service at first glance, but that’s not the case.
One last thing worth mentioning is the MoonMail affiliate program. It gives registered users the chance to earn a 25% commission from their referrals.
According to MoonMail’s terms and conditions, there are a few sections on the refund policy that are a complicated way of saying that MoonMail doesn’t do refunds. In cases of early cancellation or a plan downgrade, there is no prorated reimbursement, and the service remains active until the next payment date.
While this no-refunds policy is becoming pretty standard nowadays, one of the main motivations for writing this MoonMail review is the following experience.
After deciding that we were not happy with the provided service, we canceled our subscription and contacted customer support by email. We were hoping to get a straight answer regarding MoonMail’s refund policy.
Unfortunately, not only did we not get any response or a refund, but our card was charged again on the next payment date, even though the service was already canceled. We ended up canceling our card as the MoonMail customer support refused to communicate with us.
Fraudulent activities such as this one need to be exposed to prevent future scams.
MoonMail Anti-Spam Policy
Using email marketing platforms for sending unsolicited emails, also known as spam, is not allowed, and your campaign may get blocked if you do it. MoonMail has a policy that regulates this behavior, and the platform will suspend the accounts of users who spam. Moreover, such users won’t get any reimbursement for their terminated accounts.
MoonMail has more than a decent reputation online, with plenty of positive customer feedback. Based on the app’s performance, we expected to find mixed reviews at least, though the platform gets more praise online than it deserves.
Some of the MoonMail reviews we found online made us question the integrity of the websites and the users who wrote them. Either not everything you read online is true, or our case was an isolated one, and the service is actually excellent. Whatever the case may be, MoonMail gets ratings between 4 and 4.5 on multiple popular review sites.
Many users who leave positive comments are happy with how easy it is to set up the platform and praise its ability to utilize Zapier. However, there were also a few negative comments from users who complained about the customer support’s inability to assist them.
Value for Money: Final Verdict
Reaching a verdict is usually one of the hardest parts of reviewing a product, especially in a saturated market. Thankfully, MoonMail offers so little that it’s better to choose any other option.
We recommend avoiding the platform and focusing your attention elsewhere because there are far better platforms in the same price range.